B2B Benchmarking 2024


The UK’s first top 5 B2B Agency for 10 years

Bray Leino is the UK’s number 5 B2B Agency, as ranked in the 2024 Benchmarking Report - the annual bellwether index of over 200 B2B marketing Agencies. This year's ranking makes us the only Agency to spend 10 years in the top 5.

The 2024 report also recognises the brand specialists, with Bray Leino ranking as the UK’s number 3 Agency for B2B brand. Having spent years banging the drum for the importance of brand in B2B marketing, we’re pleased to see how our industry has shifted in recent years, but there’s still work to do. And we are committed to keeping our Clients at the forefront, with offers like Brand Dynamics - our six stage process for building unique and powerful brands.

Kate Cox, CEO, says: “We’re delighted to be recognised as a top 5 B2B Agency for 10 years. It’s an important milestone for us as it demonstrates both our commitment to delivering excellence in B2B, and single-minded focus on our Clients’ performance – which translates to consistent success for us.

“We have some brilliant marketing minds at Bray Leino, actively pushing forward industry conversation around B2B brand, and developing specialist proprietary tools – such as Brand Dynamics. It’s this combination of years of proven B2B experience and innovative thinking that keeps our Clients winning in their markets. We take great pride in knowing this industry, and our Clients’ industries, inside out.”

Alongside our focus in developing B2B brand we will continue investment in new services to meet our Clients’ needs, such as our sustainability offer, our global partnership model, and furthering our AI solutions.

Access the 2024 B2B Marketing UK Agencies Benchmarking Report.

For more information on how we drive growth through creativenergy® for our B2B Clients, contact Sam Crocker, Managing Partner.

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