Ibuleve Nations Go To


The Nation's Go To hits the airwaves

Ibuleve, the UK’s number-one 10% ibuprofen gel, hits the airwaves as The Nation’s Go-To, with a big budget radio campaign to follow-up on recent TV activity.

As well as landing the message that Ibuleve is preferred by many, The Nation’s Go-To campaign gives a creative wink to the product benefit – whether you go to pilates, the shops, or the park, Ibuleve can provide the get-up-and-go to your day.

With many people listening to the radio while on the move, the medium offers perfect synergy – capturing the target audience in their moment of need and putting a solution within reach.

Running throughout Q1, The Nation’s Go-To campaign airs on Smooth, Classic, Boom, LBC, and Talk Radio.

Radio activity is supported by consumer print ads in the Daily Mail and Guardian magazines (including sponsorship of a special, How to Have Better Joints, supplement), as well as Hearst titles Good Housekeeping, Country Living and House Beautiful. There are also digital assets, and a trade campaign which targets pharmacists – an increasing authority within today’s buyer journey.

To learn how Bray Leino can drive growth for your healthcare brand, contact Sam Crocker, Managing Partner.

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