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We’ve come top in a leading industry benchmarking list of B2B marketing communications agencies. It’s the third consecutive year we’ve been placed in the top two on B2B Marketing Magazine’s respected annual Agency Benchmarking report, an achievement we owe to our great Clients, and our brilliant team of specialists that effectively and consistently deliver excellent work to achieve their objectives. Here’s a look back at the year of B2B that’s put us back on top…
This summer we took Castrol and over 60 of their top distributor partners to Rio for the biennial Ambassador Club event. It’s the third time we’ve run this event, part of two-year programme, and over six years, we’ve helped Castrol build one of the most engaged global distributor audiences in the world. Read more.
Added to this, our B2B comms teams won some important new business this year, beginning ongoing projects for Centek and SFC, plus a raft of digital initiatives on web and mobile for clients across our oil and gas portfolio.
We expanded into Asia this year with a vengeance. Singapore-based Bray Leino Splash now offers our Clients in the West a doorway into Asia, and vice versa.
It’s been an exciting year all round for Bray Leino’s B2B & Corporate PR team, with client wins including Wincanton, the Recruitment and Employment Confederation and the Joint Information Systems Committee (Jisc).
“We’ve grown by nearly 40 per cent this year which is an amazing achievement by the whole team,” says Kelly Pepworth, Head of B2B & Corporate PR. “We are building one of the best and highly regarded B2B & Corporate PR teams in the country and it is the passion of this highly-skilled team which differentiates us in an industry founded on insight, creativity, people and relationships.”
This year we were finalists in various awards including the Digital Impact Awards and the B2B Marketing Awards. Also, one of our B2B PR team’s leading Account Directors Rosie Park is up for ‘Young Achiever of the Year’ in the Corp Comms Awards.
“The B2B space is highly competitive so I’m extremely proud that we’ve regained our place at the top of the agency list,” says Bray Leino CEO Kate Cox. “As the economy strengthened this year, we saw a significant increase in B2B businesses looking for strategic brand consultancy and launch support for new products and offers.”
“Planning for next year,” she adds. “Many of the discussions we’re having with Clients are around driving emotional engagement, staying front-of-mind with customers and rewarding loyalty through added value support. We expect 2015 to be another busy year.”
We offer a large number of in-house specialisms including advertising, PR, digital, brand strategy and much more. To find out more about how your business might benefit, get in touch with our B2B Business Director Adam Holder.