In Rio with the Castrol Ambassador Club
For Bray Leino and Castrol, the 2014 FIFA World Cup™ Final represented the culmination of a two year programme of planning, integration and teamwork; The Castrol Ambassador Club.
Every two years, Castrol’s top global Distributors are invited to become members of this special club. Membership lasts for the whole two years, and the pinnacle of the programme is the biennial business summit.
The first Ambassador Club summit was held in 2010 in South Africa, at the same time as the FIFA World Cup™ there. The second, in 2012, nominated for a B2B Marketing Award, coincided with the London Olympics.
The event gives Castrol’s top executives an opportunity to network with this important audience; at a business conference designed to deliver insight around how Castrol can help its Distributors drive growth in their businesses.
Alongside this we include a number of unique cultural experiences; for instance a private trip to Corcovado to visit one of the Seven Wonders of the World – the iconic Christ the Redeemer statue. And of course, tickets to the 2014 FIFA World Cup™ Final.
Rio has been a great success; a tribute to the dedicated work of the people that pulled it together; uniting 69 international Distributors for four days in Brazil required two years of planning, a fully integrated team and a lot of sourced local expertise.
The Ambassador Club is just one of the ways we help Castrol improve its Distributor relationships. We’ve designed it to represent a two-year badge of prestige and recognition, so that the aspirational value to Distributors who want to be part of it has become huge.