Informing A Changing Sector
Changing Comms Strategies
In response, our PR, branded content and design specialists expertly crafted a quarterly newsletter strategy (called Property View) that informed and kept property owners and brokers abreast of developments from across the property owners’ sector.
Subjects such as the rejuvenation of the high street, the impact of squatters, fire and rescue response strategies and how the online revolution is impacting on brokers were just some of the hot sector topics covered in the first issues of the magazine. It also reflected how Aviva’s knowledge and understanding is valued by the market.
Initial results are encouraging but confidential for market reasons.
Here is what Mike James, Commercial Insurance Marketing Manager at Aviva had to say:
"The Bray Leino team understood our brief and niche subject matter from the outset. The resulting articles had the right depth of content and readability factor plus the artwork was exactly what we were looking for – on brand, creative and engaging. Great job all round."