A sponsorship match made in heaven

Tell the bride, the groom, and the fancy-free singletons, there’s a Freixenet sparkling wine for every occasion. For Freixenet’s UK advertising debut we wanted to showcase the full range of sparkling wines. And we launched it with a sponsorship match made in heaven.

Freixenet wanted to raise brand awareness and increase sales amongst a target audience of men and women aged 25-34. The new series of hit reality show Don’t Tell the Bride represented the perfect fit for sponsorship, aligning with both target audience and the brand mission to help celebrate life’s big and small moments.

From the 0% Rosé to the stylish Cordon Negro, Every Freixenet wine has a unique identity, expressed in the individual look of each bottle. With the media plan engaged, we tailor-made a series of 17 idents to complement Don’t Tell the Bride—spotlighting individual Freixenet wines in a celebratory cascade of confetti. The creative was devised and shot in-house with a two-week turnaround, in time for the September launch.

The 10 week campaign runs until early November and covers every Don’t Tell the Bride episode along with four weeks of repeats across E4, E4+1 and VOD.

Samantha Cross, Senior Brand Manager at Freixenet says: “This is a great sponsorship fit for Freixenet’s fun spirit and love of celebration, an opportunity for us to connect with our target audience who may be unaware of the scope of Freixenet products.”

Kate Cox, Bray Leino CEO, says: “This is another example of our market-leading ability to identify the right sponsorship opportunity at great value for the Client, and deliver a brilliant creative campaign with a fast turnaround.”

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