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Lockdown eating habits
A nation of cooks?
Lockdown is changing how we eat and shop, beyond the familiar stories of baking craze driven flour shortages and empty pasta shelves. Senior Pla...
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i Heart WINES
Keeping it simple on TV
i heart WINES is on a mission to demystify wine. One of the UK’s fastest growing wine brands, it boasts a loyal and engaged fan base but, with b...
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B2B brand value
Striking the right balance
With global markets currently in turmoil, the need to drive sales and protect revenue is at the top of every B2B marketer's ‘must-do’ list. Opti...
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Edd Southerden
Amazon and the rise of microbranding
Spooked by the Discounters, Supermarkets have become obsessed with simplification. Rationalising ranges, removing niche SKUs and generally makin...
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Us
New Model Armoury
As three in four new product launches currently fail within a year, Bray Leino’s new comms model suggests how the traditional approach can evolve t...
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Golden Wonder
The great takeaway giveaway with Deliveroo
Takeaway tonight? Two words to make anyone’s day. Now imagine the takeaway’s free. Now imagine it’s a year’s worth of free takeaways. Now imagin...