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B2B brand value
Striking the right balance
With global markets currently in turmoil, the need to drive sales and protect revenue is at the top of every B2B marketer's ‘must-do’ list. Opti...
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Edd Southerden
Amazon and the rise of microbranding
Spooked by the Discounters, Supermarkets have become obsessed with simplification. Rationalising ranges, removing niche SKUs and generally makin...
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Us
New Model Armoury
As three in four new product launches currently fail within a year, Bray Leino’s new comms model suggests how the traditional approach can evolve t...
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Golden Wonder
The great takeaway giveaway with Deliveroo
Takeaway tonight? Two words to make anyone’s day. Now imagine the takeaway’s free. Now imagine it’s a year’s worth of free takeaways. Now imagin...
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Freixenet
A sponsorship match made in heaven
Tell the bride, the groom, and the fancy-free singletons, there’s a Freixenet sparkling wine for every occasion. For Freixenet’s UK advertising...
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Virtual events
Choosing the right format
Across the globe, face-to-face events—especially large-scale activity like conferences and exhibitions—are cancelled. Luke Brown, Managing Dir...