OTC Awards winner: Best Use of Social Media
Consumers buy Covonia’s products because they work. They love the brand because of its attitude, the Covonian Spirit.
That means strength, power, no messing about, and not letting an annoying cough get in the way of getting stuff done.
With this clear personality as a bedrock, we’ve helped Covonia become the only brand in the category with an effective, always-on social presence.
As part of an integrated campaign, this activity has helped drive sales and grow market share.
It also scored the top social media prize at last night’s OTC Awards 2017. Our team joined Thornton & Ross on stage to collect the trophy, look how happy they all were.