Powerful. Intense. Gritty. The Bull is Back

Covonia calls on people to power through their winter coughs and prove they’ve got the bottle to ‘Ride the Bull’.

This campaign is a OTC Awards 2017 WINNER!

The new bull packs more clout as a darker, meaner embodiment of Covonia’s powerful taste and cough-busting strength.

Research reveals that these characteristics – strength and power – are key drivers for consumers when it comes to purchasing cough medicine.

That’s why this multichannel campaign challenges the UK public to embrace the Covonian spirit and ‘Feel the Power’, a far cry from the safe, comforting creative seen across the category.

Covonia will throw down this gauntlet across TV, social and online from mid-November as we approach peak cough, cold and flu season.

Bray Leino CEO Kate Cox said: “People don’t want to let a winter cough slow them down and will respond to Covonia’s strength, power and intensity. That’s what the new bull represents.”

Covonia Marketing Manager, Ed Round said: “Covonia’s phenomenal growth over the past decade was underpinned by award-winning advertising and product development.  Bray Leino have successfully captured the unique spirit of Covonia in a new high-impact campaign, which will drive both sales and consumer engagement.”