Putting a heritage brand back to No. 1
Wylex provides an array of commercial electrical components. Following years of underinvestment, in an increasingly competitive market, Wylex had lost market leadership and needed to supercharge sales by bringing trust and respect back to their heritage brand.
We looked for one reason why professionals chose Wylex, but found hundreds of them. In a category that has become flooded with relatively generic products, a brand with such a rich background and substance should reveal all.
Our solution was to communicate the endless reasons for choosing Wylex, and present them through a visually disruptive, highly flexible, brand boosting campaign.
The Reasons campaign re-established Wylex in the marketplace, improved credibility, increased sales, and put the brand back at the No. 1 spot.