Marketing Data and Automation

Your data’s a huge asset with us on your side. We build smart data strategies, deliver expert digital analytics, audit data quality and consent, and manage databases with precision. It’s an end-to-end approach that ensures your data is clean, compliant, trustworthy — and always working harder for you. 

We’ll map your customer journeys, design tailored automation strategies and architectures, set up CRM and CDP platforms, Salesforce, HubSpot, Bloomreach, Adobe Marketing Cloud, and give them personal experiences at every touchpoint. The result: stronger relationships, higher engagement, and growth you can scale. 

Why guess when you can predict? Customer lifetime value, purchase prediction, churn prevention, lead and content scoring – we model solutions for them all. You target smarter, engage better and grow faster. 

Who d’you think you’re talking to?  We’ll help you uncover audience segments and needs you can really work with, based on behavioural profiling, journey analysis and firmographics. Then you know exactly who to target, when, where and how. 

Test-and-learn can be a game-changer. We apply rigorous methods to optimise conversion, personalise dynamically, test creative impact, and analyse UX and attribution — delivering measurable results and continuous improvement at every stage of the journey.  

We’ll help you track what matters and prove what works. Intuitive visualisation, funnel measurement and channel performance analysis tells you for sure what’s driving results, and where to optimise for even more.

We have trained ChatGPT to answer natural language questions with the rigour of the best analyst, at the speed and accuracy that is beyond what is humanly possible. You train the algorithms to understand your business – you get faster answers, smarter decisions.