Marlink appoints Bray Leino & Wake Media
Marlink, the leading provider of smart network solutions, has appointed Bray Leino and Wake Media to develop and roll out its global brand repositioning campaign. This new appointment comes at an exciting juncture for the Client, and is perfectly suited to the breadth of specialist expertise of our joint venture.
Marlink connects people and assets around the globe where conventional connectivity is not available – from the middle of the ocean to humanitarian relief zones. And Marlink’s managed services provide end-to-end solutions, from handling critical data to the most advanced cyber security.
Our task is to reposition Marlink in its core industries from a satcoms provider to a provider of advanced smart network solutions, showcasing its breadth of integrated and holistic capabilities.
In the purchase-decision-making process, functional elements like product details aren’t relevant until later; it’s the customer experience which provides a genuine and sustainable point of difference. Given Marlink’s ever-growing portfolio of solutions and continual innovation, it is essential to place the customer, rather than the products, at the heart of what they do.
Our new positioning - ‘Above and Beyond’ - encompasses the literal capabilities of the satellites-and-more business, as well as communicating the brand values of innovation and dedication to customers.
Jessika Dammert, Chief Marketing Communications Officer at Marlink says: “It’s an exciting time for Marlink and, as we explore new opportunities, taking advantage of Bray Leino and Wake Media’s combined specialist knowledge will secure us at the forefront of maritime and enterprise marketing.”
Kate Cox, Bray Leino CEO says: “Our partnership with Wake Media was born to create and build successful maritime brands. Marlink is a great business, with huge ambition, the perfect Client to launch our new partnership.”
To learn more about how Bray Leino and Wake Media can supercharge your maritime marketing, contact Austen Donnellan, Business Development Director.