Content that people pay attention to
Within two hours of waking we see and hear roughly 350 pieces of content. TV, radio, email, text, billboard – content is everywhere.
Due to this rise in content marketing and a new army of self-publishers blogging and reviewing, we encounter a barrage of content daily. And brands are now a sub-theme of the conversations they may once have dominated.
Helpfully, PR specialist Kelly Pepworth has come up with five easy-to-follow steps to creating quality content in an expanding, increasingly noisy digital space to ensure your voice is heard.