B2B brand value

Optimising the Martech has never been so vital. But there is another, complementary ingredient. In our new report, Edd Southerden and Katherine Almond restate the case for balancing your tangible Martech metrics with investment in your brand’s value.

How healthy is brand marketing in the world of B2B? 

Only 6 out of 10, according to the marketers who attended our panel discussion at B2B Ignite this year. 

What about the health of your B2B brand marketing?

Martech is only part of the solution. In our biggest ever B2B thought leadership release, we explore the role of brand value.

We’ve compiled years of experience as a top 3 UK B2B Agency, developing key themes from our 2020 B2B Ignite panel event and combining them with Client insight. In this bumper report we reveal:

• Why brand value matters
• How B2B brand building differs from B2C
• How to develop, execute and measure brand in B2B

Don’t miss out on this opportunity to unlock your B2B brand’s potential.


Click here to download BRAND – your key to B2B success, now.


Bray Leino's Head of Planning Edd Southerden has an impressive pedigree of game-changing Agencies and the hefty portfolio to boot—spanning complex B2B operations and major B2C brands’ global ad campaigns. Our Head of Insight, Katherine Almond has a background in media planning, and moved to strategic planning after a decade in market research.

To learn more about how Bray Leino can help your B2B brand, contact Austen Donnellan, Business Development Director.