Snufflebabe Vapour Rub, owned by Dendron, is a tried and trusted nasal decongestant for babies. Recently, the brand acquired several new products to offer parents a whole range of ways to help clear blocked little noses.
In support, the brand is launching its first ever TV campaign. This focuses on the end benefit – the physical relief Snufflebabe can bring babies, and the emotional relief this offers parents – neatly summed up by the warm and emotive endline “…and breathe”.
Our 30, 20 and 10 second ads feature several incredibly cute babies eating and sleeping peacefully, free from the tyranny of a blocked up nose.
Sally Ledger, Dendron Marketing Director, comments: “There’s a lot of love out there for the Snufflebabe brand, and this newly extended range – together with this charming campaign – is set to build on that equity. We’re really excited about watching it grow.”
Kate Cox, Bray Leino CEO, said: “This is a fantastic brand with so much potential. Our ‘…and breathe’ platform nails the emotional benefit and we look forward to expressing this core thought in all sorts of ingenious ways as the campaign progresses.”