/Otex
‘Cave’ TV ad set to help ear wax sufferers see the light

Even before the pandemic, NHS services were under pressure. Increasingly, patients are being encouraged to self-care for everyday complaints – like problem ear wax.

Otex is keen to help people ‘Be clear to hear’ by communicating that there is nothing more effective than Otex Express, the primary product in the market leading Otex range.

TV is a fantastic medium for the brand, reaching the target market of over 50s, but also opening opportunities to play with sound. The creative idea from Bray Leino uses the metaphor of a cave system to represent the ear, telling the story of the product mode of action in a way that is both visually and sonically appealing. Jon Yeo x Platige Image executed the spot beautifully, taking inspiration from world-famous Antelope Canyon.

Sian Rimmer, Strategy Controller at Diomed Developments, said: “We’re thrilled to be back on TV with this engaging idea and stunning execution. TV has worked hard for us in the past, and we’re confident this new campaign will further cement our position as the market leader.”

Kate Cox, CEO, Bray Leino, said: “More often than it’s fashionable to admit, TV is the perfect medium. This campaign is set to demonstrate just how effective it can be for brands. We can’t wait to see epic results for one of our most longstanding Clients.”

For more information on how we can drive success for your healthcare brand, contact Sharzeen Aman, New Business Manager.