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The promotion also includes consumer competitions to encourage the public to get involved in the zombie action and drive social media mentions to win a selection of glow sticks, glow bracelets and branded Jägermeister goods; consumers can also win a live Zombie battle experience for themselves and friends .
They can win by Instagramming an image of themselves and friends dressed up in zombie getup, using the campaign hashtag #jagerzombie. Participating venues can also win prizes for decorating their staff and premises using the tools provided, a case of Jägermeister plus £500 towards their staff party are up for grabs.
The Bray Leino Jägermeister team, below, had fun tasting and naming two new Halloween cocktails, the Zombie Stopper & Brain Drain, created by Jägermeister to support the promotion; this is what it did to them...
“Jägermeister is a fantastic brand to work on, from the start this project was going to be fun, giving us a chance to exorcise some creative fiendishness," said Bray Leino CEO Kate Cox. "This promotion provides great added value for on-trade, improving their customers in bar experience and amplification across social media will make the Jägermeister part of consumers’ Halloween stories.”
“As the first phase of increasing our association with Halloween, Bray Leino have come up with an engaging, fun and rewarding promotion for the on-trade and consumers to enjoy,” said Mast-Jaegermeister UK Marketing Director Nicole Goodwin.
Venues and consumers were all encouraged to share their gruesome zombie experiences on social media.
A video posted by Sugarmill Stoke (@sugarmillstoke) on Oct 10, 2014 at 9:16am PDT
A photo posted by Rosie Louisa Cassidy (@rosiepromo) on Oct 10, 2014 at 3:06pm PDT