GAAD 2022


Why we shut down our website for one day

On 19 May we shut down our website, rendering all content inaccessible for 24 hours, to draw attention to web accessibility issues and the importance of inclusive web design.

Being able to use the web is now key to people’s participation in society, yet over 1 billion people worldwide have sensory, motor or cognitive challenges that can limit their access. We need to do better. To mark Global Accessibility Awareness Day (GAAD) and highlight the truth that almost all websites are inaccessible to many, we made ours – for one day – inaccessible to all.

Visitors to our website found a simple message of explanation and a link to the GAAD website, where they could learn more about making the web more accessible and inclusive.

At Bray Leino, our digital experience team are committed to ensuring that accessibility is a key consideration in the design and development of our Clients’ websites. We are always looking for ways of improving in this area and ensuring that everyone who visits a website has access to the same information and quality of experience. To this end, we consider accessibility at the design stage, selecting colours with good contrast and readable typeface, logical content ordering, clear call to action buttons and moderate use of animations. These efforts are further supported by writing clean code and concise copy, with thorough testing to ensure compliance with W3C standards throughout all site functionalities.

For more information on how our Digital Experience team can help with your website, contact Austen Donnellan, Business Development Director.

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