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We're finalists in the Campaign Big Awards 2014, this time for a great piece of DM we created for Grant’s Whisky to complement their recent "front page from history" campaign. As Scotland's oldest family owned whisky brand, Grant’s has lived through many of the great historic events of recent past.
The campaign harnessed that brand equity by offering consumers the chance to order a newspaper front page from any day over the last 100 years. Learn more.
To engage buyers from ten key retailers ahead of the campaign, we sent them a hand-made display box containing a specially designed bottle of Grant’s and removable pieces that meant it could be used as a printing press. Watch the video above to see how great it looked.
All ten took up the promotion, meaning we were able to get the campaign off to the best possible start.
We made it to the Campaign Big Awards final last year with a multi award winning poster we created to help launch Krispy Kreme in Scotland.
This year’s ceremony is on 22 October, fingers crossed! See the awards website for more info: campaignbigawards.com