Toasting the success of the Art of Breakfast
Tefal picked up not one, but two awards at the IPM awards -‘best use of social media’ and ‘best consumer durables campaign’. The winning idea, which launched Tefal’s new Maison range of kitchen appliances, encouraged people to enjoy the Art of Breakfast.
We achieved this, naturally, by recreating famous works of art, out of toast.
Using digital, social, experiential and PR, the campaign drove more than a 500% spike in unit sales over the course of the activity.
Bray Leino CEO Kate Cox, said: “This is already a successful campaign, but to achieve recognition from a major industry body for the strategy and execution behind it is just icing on the cake toast…”
James Bashford, Tefal Digital Marketing Manager, said: “We are thrilled to win these awards, to have won in two very competitive categories is great acknowledgment of the hard work the marketing team and the Agency put in to making it a creative and commercial success.”
Find more about the campaign here.