The 2021 Food & Drink Report
A year after the UK plunged into pandemic pandemonium, how have the emerging trends developed and what are the long-term learnings amid wider, ongoing consumer trends? The 2021 Food & Drink Report has landed and it’s jam-packed full of shopper insights.
Over the past five years, Bray Leino has conducted nationwide research into consumers’ food and drink habits, capturing the key findings in our annual Food & Drink Report. Last year’s survey took place as the UK headed into its first lockdown, and identified some initial trends brought about by Covid; a year on, we explore how these knee-jerk trends have developed, and shine a light on bigger shifts in consumer behaviour, from newly negative attitudes to body image and diet, to differences between shoppers who are financially better-off and those worse-off because of the pandemic. We also look at our more long-term trends like consumer attitudes to dairy and the growing trend for moderation (of alcohol, meat, or indeed foodstuffs like salt, fats etc) rather than total avoidance.
A few choice morsels to whet your appetite:
- The flexitarian diet, which we’ve tracked as a growing trend over the years, is now the most popular dietary principle.
- A third of consumers expect to drink more at home rather than going out, despite the return of on-trade.
- Over half of consumers say food has been cheering them up during the pandemic.
- Good news for pasta brands: fewer consumers are avoiding carbs (or salt, refined sugars, fats, processed foods…)
To learn more about these findings and many more, including what consumers care about, health & diet habits, and key marketing trends, Get the Bray Leino 2021 Food & Drink Report.
Bray Leino has been helping food and drink brands understand and navigate the changing tastes and preferences of British consumers for over 40 years. To find out how our team of communications experts can help you, please contact Austen Donnellan, Business Development Director.