Students get to pitch to the experts

The participants were split into four teams and presented with three challenges to choose from based around connected devices, social media or mobile apps.

In teams, the students spent the day working on their creative concept and devising a pitch that would impress the judging panel including, Bray Leino Yucca MD Ben Martin, PPC Manager Kate Hallé and Principle Planner Nick Barthram.

“New talent is vital for our growing industry and there is a shortfall in digital skills at an educational level," said Ben.

"We hope that the day has provided valuable insight into the working world of a digital agency and, who knows; perhaps some of them will be looking to enter this industry in the future. I was genuinely impressed by the fantastic ideas presented.”

The winning team, pictured in the main image, suggested a simple concept called Mobile Medic – an app which allows you to quickly find your nearest qualified first aid professional, you heard it here first...