Asia
Scania Marcopolo Launch
the
challenge
In April 2016, Bray Leino Singapore launched the Scania Marcopolo complete coach on behalf of Scania Singapore at Marina at Keppel Bay, Singapore. Giving Scania’s Singapore customers the opportunity to see the new complete coach offering for the first time. Scania’s aim was to delight their key customers with a exclusive and memorable evening.
the
approach
The Scania Marcopolo complete coach is the new offering from Scania and offers a high end luxury travel solution. We developed ‘First Class’ as the theme for the launch which highlighted the luxurious features and reflected its market positioning. The launch included bespoke designed elements for the event and a full red carpet experience for the customers.
the results
Scania and their guests had a fantastic evening, and as a result Scania was delighted with the outcome. The launch event received good coverage across target media.