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This year’s conference theme is customer-centricity, and our Head of B2B Insight Katherine Almond will take to the stage to examine some of the finer points of distributor engagement.
For many B2B businesses, motivating distributors can be a challenge. When these Distributors represent your main contact with end buyers, how they execute marketing activations and represent your brand becomes a crucial factor.
Katherine will discuss how we’ve helped one of our key clients manage this challenge on a global scale, transforming the Distributor relationship from a transactional one, to a genuine long term partnership.