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The partnership, devised and delivered by the our healthcare brand strategy specialists, will run for a year. It aims to help people get back into Netball by helping them manage the minor aches and sprains that inevitably occur.
One of the principles Movelat stands for is that pain should not get in the way of people getting back to exercise. This campaign embodies that value very clearly.
As part of the sponsorship, Movelat will appear in a number of national press adverts and various England Netball communications; there will be widespread PR support to announce the partnership.
Nationwide ‘Back to Netball’ events will see the Movelat brand on netball court boards, promotional merchandise and player clothing. Bray Leino has produced ‘Back to Netball’ kits that include branded netball bags, netballs, bibs, lanyards, pens, water bottles, towels and medal ribbons.
Movelat branding will also be highly visible at England Netball’s January matches against Australia, The Vitality Netball International series, which will be televised on Sky Sports.
Denika Fletcher from Thornton & Ross, makers of Movelat said: “We know that lots of people are held back from sport due to minor/short-term injury and so the Back to Netball campaign really strikes a chord with what Movelat is all about. We loved the idea of supporting England Netball and making it really easy for people to get back to sport as it aligns perfectly with the brand’s core values of not letting aches and pains hold you back.”
Kate Cox, Bray Leino CEO, said: “Our promotional specialists devise market-leading partnerships, and this one fits like a glove. It all feels seamless because every aspect is so relevant to what Movelat and Back to Netball stand for. And it’s part of a great initiative, the more people we can help get back into sport the better.”
Competitions to win sports prizes, including England Netball tickets, can be found at: http://movelat.co.uk/get-back-to