Jagerbarzombie Bar Skeletor Face


Putting Halloween frighteners up the on-trade

Bray Leino and Jägermeister dialled up the horror on another frightful campaign this Halloween, with a hellish concoction of on-trade activation and consumer engagement.

double the horror

Over double the size of last year’s successful activity, thousands of pubs and bars up and down the country will be given the tools to create the ultimate undead party, while revellers will be brought along too, encouraged to get involved by dressing up and sharing their freakish zombie costumes on social media.

On-trade kits will be available through purchase of Jägermeister stock, containing make-up kits and clothing for staff, branded collateral, posters, bar decoration and branded giveaways for customers.

Recipes for specially developed, Halloween-themed Jägermeister cocktails, plus conical shot glasses, shaped like laboratory specimen vials, will also be provided. 

The kits also include comprehensive sales instructions for on-trade staff in the style of infection control information, incentivising them to decorate their venues and sell cocktails using the materials provided to potentially win cash and Jägermeister prizes.


By sharing their own zombie get up into the #JagerBarZombie hashtag on Twitter and Instagram customers can win an exclusive trip for four friends to the Zombie Escape experience in Stockholm, plus hundreds of runner-up prizes.

Bray Leino CEO Kate Cox says: “These days Halloween is a massive event on the marketing calendar. The on-trade and consumer-facing elements of this campaign work seamlessly together to put Jägermeister in venues and on social media at the centre of the party.”

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