Covonia
Powerful. Intense. Gritty. The Bull is Back
Covonia calls on people to power through their winter coughs and prove they’ve got the bottle to ‘Ride the Bull’. See the full case study for this multi award-winning campaign.
The new bull packs more clout as a darker, meaner embodiment of Covonia’s powerful taste and cough-busting strength.
Research reveals that these characteristics – strength and power – are key drivers for consumers when it comes to purchasing cough medicine.
That’s why this multichannel campaign challenges the UK public to embrace the Covonian spirit and ‘Feel the Power’, a far cry from the safe, comforting creative seen across the category.
Covonia will throw down this gauntlet across TV, social and online from mid-November as we approach peak cough, cold and flu season.
Bray Leino CEO Kate Cox said: “People don’t want to let a winter cough slow them down and will respond to Covonia’s strength, power and intensity. That’s what the new bull represents.”
Covonia Marketing Manager, Ed Round said: “Covonia’s phenomenal growth over the past decade was underpinned by award-winning advertising and product development. Bray Leino have successfully captured the unique spirit of Covonia in a new high-impact campaign, which will drive both sales and consumer engagement.”