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Covonia calls on people to power through their winter coughs and prove they’ve got the bottle to ‘Ride the Bull’. See the full case study for this multi award-winning campaign.
The new bull packs more clout as a darker, meaner embodiment of Covonia’s powerful taste and cough-busting strength.
Research reveals that these characteristics – strength and power – are key drivers for consumers when it comes to purchasing cough medicine.
That’s why this multichannel campaign challenges the UK public to embrace the Covonian spirit and ‘Feel the Power’, a far cry from the safe, comforting creative seen across the category.
Bray Leino CEO Kate Cox said: “People don’t want to let a winter cough slow them down and will respond to Covonia’s strength, power and intensity. That’s what the new bull represents.”
Covonia Marketing Manager, Ed Round said: “Covonia’s phenomenal growth over the past decade was underpinned by award-winning advertising and product development. Bray Leino have successfully captured the unique spirit of Covonia in a new high-impact campaign, which will drive both sales and consumer engagement.”