Plant-based brand appoints Bray Leino for UK launch

Italy’s No1 plant-based brand has appointed Bray Leino to lead the charge in securing retail listings by repositioning Unconventional for the British people.

Unconventional is the Italian brand behind the world’s number 1 plant-based burger*, also shortlisted for The Grocer New Product Awards 2022 and recent winner of the prestigious Best Burger Award** at Plant Based World Expo in London. The flavour-packed burger is currently available at Slug & Lettuce, Oowee vegan burger restaurants, Suma, and Vegan Kind. Now, Unconventional wants to reach UK supermarket shoppers, appointing Bray Leino to establish brand definition through packaging and retailer listings.

Kate Cox, CEO, says: “Unconventional is hugely successful in Italy and we’re so excited to bring that quality to the UK market, especially as plant based is such a hot category right now. We’ll be using our creative drive and sector experience to bring the brand to market to ensure people up and down the country get great tasting plant based food on their weekly shopping list.”

Steve Wickham, Commercial Director at Unconventional, says: “Bray Leino has a history of reaching shoppers and with their creative excellence we knew they were the right partner to enable the Unconventional brand to stand out and connect with UK shoppers in this highly competitive market.”

**Winners (foodbevawards.com)

For more information on how Bray Leino can drive growth for your Food & Drink brand, contact hello@brayleino.co.uk.

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