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What makes Iglu different is its mode of action: the gel sticks over the ulcer, protecting it while it heals.
Our strategy was to target consumers who haven’t got time to let mouth ulcers get in their way and look for smart ways to improve every aspect of their lives. To convince them about our sticky product, we needed a sticky idea.
We went one better with a very explosive one, blowing up ulcer-aggravating foods to land the problem: your mouth can be a volatile place.
A super high-speed camera captured the creative assets in beautiful slo mo detail, and we deployed them across TV, on demand, display, outdoor, press and instore.
The results were pretty explosive too, making the campaign a worthy WINNER in the 2018 OTC Marketing Awards for 'Best Audio Visual' campaign.