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North Devon sixth form students take on creative challenge

If like us, coming up with imaginative solutions to complex challenges is what floats your boat, then a career in creative communications might be for you. To see whether sixth form students at West Buckland school would feel the same, we set them a challenge. What we found was a promising creative future for North Devon.

We presented teams of students with a real commercial brief: create a print and social media campaign for a popular household electrical product range.

With just one day to develop a concept and formulate a pitch, the teams were coached through the process by experts from Bray Leino.

The pitches were delivered in front of a live audience and judged by a panel of Bray Leino creative and brand strategy experts. And what we saw blew us away.

The winning idea (pictured above) cleverly incorporated iconic images of Audrey Hepburn in the film Breakfast at Tiffany’s.

All students presented their work with confidence and professionalism, and their grasp of the target audience and how to use the different marketing channels was remarkable.

“The quality the students turned around in just a few hours was off the scale," said Nicola Roberts, Bray Leino’s Executive Creative Director. "I already have my eye on a superstar Art Director of the future. Impressive stuff!”

Phillip Stapleton, West Buckland’s Headmaster, said: “We have developed a very exciting and productive partnership with Bray Leino, and through initiatives like this we aim to nurture creative problem-solving at all levels. I am extremely grateful to the Agency for giving up their time to set this exciting and creative challenge, which tested the Year 12 students beyond the classroom. The event kick-starts a leadership programme for all our Year 12 which will prepare them for life beyond school.”

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