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Magic has launched a new marketing strategy with a TV ad at the centre of the campaign as the brand ramps up awareness ahead of going National on DAB Digital Radio in January.
The ‘Make Your Day Magic’ TV creative promotes the station's "Good Mood Music" proposition, and is airing across ITV, Channel 4, Channel 5 and Sky channels.
The ad is a reflection of Magic’s listeners' lives, showing them enjoying Magic throughout the day and in a variety of different scenarios.
The soundtrack features songs from Scissor Sisters 'I Don't Feel Like Dancin’', A-Ha 'Take On Me' and Queen 'You're My Best Friend'.
Marketing Director for Magic Tina Finch said, “We’re really excited to implement our strategies into 2015 as the Magic brand becomes available to the nation. Our new TV creative marks a new era for the station”.
Jon Elsom, Bray Leino Executive Creative Director, said: “We wanted to build an ad around the great music that Magic plays, conveying how it touches millions of people’s lives every day. I think we’ve done that in a way that will resonate with the target audience.”