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Mead Johnson Nutrition

Launching a premium product for digital retail

Backed by over a century of sound science, Mead Johnson has advanced their work in pediatric nutrition using technological innovations to create the closest formula to breast milk ever: Enspire. As an unrivaled and highly advanced product, assets created would highlight the importance of this ultra-premium formula.


Mead Johnson Nutrition came to Bray Leino Juice to spearhead the digital-first launch of their outstanding new premium product across a variety of retailers’ digital channels. We saw an opportunity to leverage syndicated content to provide targeted messaging, informative visuals and engaging video content.

our approach

We conducted a qualitative study to better understand how moms shop for formula within digital spaces, allowing us to better speak to the target audience.

To simulate the unique physical experience of picking up and turning a product in your hands for the digital space, we created thoughtfully angled product shots. We developed iconography paired with targeted messaging to show Enspire’s important features and benefits.

the results

We developed a digital-first strategy to best align with Enspire’s target audience and their shopping preferences.

The broad range of digital assets we created were implemented throughout the digital retail channels, creating consistent brand messaging across all consumer touchpoints.

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