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iglü Gel and iglü Rapid Relief Gel provide fast, effective relief from mouth ulcers by forming a long-lasting shelter over them. It sticks in place to soothe the pain, keep the ulcer protected and help it heal.
The new ad uses a simple and charming animation to tell this story. It features a penguin whose whole world is thrown out of kilter. As the penguin struggles to cope, the igloo sticks fast.
The campaign includes a 30 second, 20 second and 10 second spot, aired across national TV networks, with the campaign carried through consumer and trade press.
Suzanne Mitchell, iglü Brand Manager, said: “We’re over the moon with this work. It’s got bags of charm and looks beautiful, communicating a simple message about the product in a memorable way.”