Mr Scratchy

Kitten says thanks for the OTC Award

Bray Leino and Freederm scored a win at the OTC Awards in March, picking up the coveted gong for best campaign in digital and social media. The work is part of the array of social media activity we deliver for Freederm. Mr Scratchy, the Miowtivational Kitten, has been a hit with Freederm’s youth audience.  

Delivering timely and well considered nuggets of entertaining life wisdom around subjects, Mr Scratchy the Miowtivational Kitten has helped us bring the Freederm brand promise to life, generating excellent engagement among its youth audience.

The OTC Awards is one of the key industry events for the sector, and we were finalists in three categories with Freederm, challenging for Awards against a number of category leaders.

Walking away with the Digital and Social Media award is a great win for the Freederm team, who have created a truly unique voice for the brand and used Facebook and Twitter to genuinely engage consumers.

Sam Crocker, our Director of Digital, said "We were delighted to win this award for our work with Freederm, as we have put in a lot of energy and effort over many years to build a unique brand personality that our audience loves.  

"The award is also testament to the great faith and trust that our clients at Diomed Developments have put in us that has allowed us to do the brave work that our teen audience has responded to so positively."


To discuss how we can supercharge your brand engagement, just get in touch with Austen Donnellan.

Kitten says thanks for the OTC Award

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