Kirsty's story: The real-life effects of smoking
Smokefree South West’s latest anti-smoking campaign enlisted the help of Kirsty. Kirsty is a 33 year old mother from Torbay. After suffering a collapsed lung twice she was diagnosed last year with COPD emphysema, a debilitating condition caused by smoking.
We spent a day with her filming a completely unscripted interview. Her openness and honesty made for some incredibly powerful content, and demonstrates the real life effects of a smoking related illness.
We created a series of short spots to support the wider ‘Be There Tomorrow’ campaign across TV, radio and digital. We hope they will convince more people to give up smoking.