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Remington’s new Delicates Body Hair Trimmer is designed for use in the personal regions where guys need a specialised tool they can completely trust, and we won a competitive pitch to create the launch video. We wanted to convey that with this new product men can now keep themselves in trim without having to expose their delicate apparatus to any of the less specialised, more hazardous methods like tweezers, waxing or even… snip, snip, scissors.
“Our consumer content specialists have created an entertaining video, launched around Valentine’s Day,“ says Kate Cox, Bray Leino CEO. “It’s designed to be funny, sharable and deliver a resonant message to the diverse digital audiences across all Remington’s European markets.”
It’s currently going great guns on social media. View it here on Facebook. “