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The Norwegian Seafood Council (NSC) was there to promote some of Norway’s premium seafood species at the event.
The partnership with The World’s 50 Best Restaurants, incorporated branding and exhibition activity at the event, live social media coverage and pre & post event activation. It was an integrated project, delivered by a diverse team of Bray Leino specialists.
Bray Leino Director of Activation Fiona Beauchamp said: “Influencer marketing has been a key pillar of our strategy to build the profile of Norwegian seafood in the UK and this project called for key specialisms from across the Bray Leino group.
"With a stellar audience of chefs, restaurant owners, journalists, writers and opinion-formers from across the global food industry, this event provides a rare global platform to really let quality of the food do the talking.”
Bray Lenio's digital content specialists were on the ground on the evening, covering the action through social media @norwayseafood.
Look out for additional post-event content via Facebook.
Michelin-starred chef and Roux Scholar Simon Hulstone (pictured above) helped develop the canapé menu, and prepared them personally on the night, assisted by his team of expert chefs.
Each dish was designed to impress. Standby to experience food envy: