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IGBC wanted something that would easily show that they are a world leader in this field and that the event is based in Singapore. The KV needed to be eye catching and able to be adapted to many different collaterals and sizes.
We created this key visual which shows the progression of green building in Singapore and the world. It can be used in its full format or a cut down into sections where needed, which makes it easily adaptable to posters, print ads, web banners etc.
IGBC have been very happy with the design and have begun to roll this out into various different collaterals.