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Held between 25 and 29 June this year, Glastonbury Festival attracts 135,000 ticket holders, over 40,000 staff and performers and a worldwide BBC TV audience of millions.
The new partnership means that for the next three years Thatchers Gold will be available in all of the Festival's bars. A specially created Craft Cider Bar will be installed in the Williams Green area of the Festival site, where Thatchers Traditional, Heritage and Cheddar Valley ciders will be available on draught.
"Glastonbury's reputation is phenomenal, and our partnership gives us an outstanding opportunity to bring the very best authentic Somerset cider to Worthy Farm,” says Martin Thatcher, Managing Director of Thatchers Cider.
"The Craft Cider Bar is particularly exciting as we will have three of our traditional, oak aged ciders straight from the barrel, bringing a real taste of Somerset to festival goers." (See the full announcement here.)
We’ve been working with Thatchers behind the scenes in the run up to this announcement to deliver a number of promotional and design elements of the activity. We’ve helped redesign the iconic Thatchers Gold bottle and on-pack branding to promote the new partnership.
The new Thatchers Gold Glastonbury Festival microsite is also now live, offering cider lovers a chance to win Glastonbury Festival tickets for themselves and a friend. Check out the site here: http://www.thatchersgold.co.uk
"Over many years we’ve worked with Martin and his team to help build one of the UK’s best-loved premium cider brands,” says Bray Leino CEO Kate Cox. “Seeing Thatchers Gold partner with the world’s best-known music festival has been a proud moment for the team at Bray Leino, who have invested so much time and passion in the brand."