Global Digital Agency appointment

Following a successful two year contract delivering websites for Croda in the Chinese market, we have been brought on to look after the FTSE 100 global speciality chemical manufacturer's global websites, with the first new website – for skincare ingredient Matrixyl – now launched.

In 2020 global speciality chemicals company Croda appointed Bray Leino Splash, our team in Asia, to manage its portfolio of websites in China, transitioning to a new CMS and focusing on truly localised content reflective of the Chinese market. Following the success of this relationship, Croda has appointed Bray Leino as its global digital Agency. We will be supporting Croda and its global websites to evolve, developing a future roadmap that ensures the customer and other key stakeholders are at the heart of the digital strategy.

The first new website under this extended relationship has just launched – a global platform for Matrixyl, an active ingredient used in anti-wrinkle skincare products. The new, improved website features enhanced UX and focuses firmly on a commercial audience to drive purchase. The project was delivered in conjunction with Bray Leino Splash’s Vietnam team who looked after the development work, while our UK team led on UX and design.

Jo Hancox, Digital Experience Manager, at Croda says: “Matrixyl’s new, global website was a big project at an important juncture and Bray Leino did a fantastic job of keeping it on track and bringing the product to life. We really value Bray Leino’s ability to get under the skin of a brand and look forward to their support on our digital transformation journey.”

Kate Cox, CEO, says: ‘This appointment has seen us use our scale, breadth of experience and local market knowledge to drive growth for a great, global market leading client. A strong start in our partnership with Croda on their digital transformation journey, now onwards to the next exciting phase!”

To learn more about our global digital services, contact Austen Donnellan, Business Development Director.

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