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Earlier in 2013, Sustrans briefed us to develop a new campaign to support the millions of people across the UK who are desperate to get on their bikes.
Over 40% of non-cycling commuters would cycle to work if they could, but despite high fuel costs and expensive, unreliable public transport, just 3% of commuters currently cycle to work.
Bray Leino created the 'Support Cycling to Work' campaign with two key objectives 1) to get more people commuting to work by bike and 2) to encourage employers to create a workplace friendly environment for bikes.
The main campaign aims to promote a national cycle-to-work standard for all workplaces, to give everyone the choice of a smarter, healthier and cheaper commute.
We developed the campaign identity, look & feel and key messaging which was then applied across multiple channels including advertising, leaflets, web content – including an online petition, ePostcards and social media - street media, ambient and publicity stunts for PR.