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Most people have never heard of garment steamers. But for those who want to look good but don’t have time to iron, Tefal’s Garment Steamers are the answer.
So our campaign had to help people understand the product benefits - fresh, snappy clothes, simply and quickly. Perfect for our busy target audience.
That’s why the campaign idea was ‘Get Busy With It’.
And to ensure cut-through, we created a lippy sweater, a bitchy dress, a camp cushion and a goofy T-shirt, of course - directing users to a specially-created product landing page.