B2B benchmarking screenshot 2015

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B2B Agency Benchmarking

Four consecutive years at the top

We’re in the top 3 UK B2B marketing agencies for the fourth consecutive year in B2B Marketing Magazine’s annual Agency Benchmarking Report; 2015 has been an interesting and extremely positive year for us. This year we won 85% of the pitches we were involved in, including Western Global, Siemens, plus additional projects with Castrol and a completely new relationship with a major global airline. Some additional highlights include:

RAC

Following a competitive pitch, RAC asked us to rebrand and relaunch their B2B offer. It’s a massive project that will include a range of new digital assets and content, website and various through the line campaigns spanning enterprise and SME audiences.

Synertec

Synertec, one of the fastest growing document consultancies in the UK, asked us to consolidate and boost their brand profile with new and existing customers. In coming months, our B2B specialists will be enhancing their marketing content and brand assets, strengthening their business across the Board.

We defeated a volcano

We hosted a conference in Bali for almost 100 top personnel of one of the world’s leading drinks companies, incorporating various activities, sessions and gala dinners. Just days before the event we even had to incorporate some nifty crisis planning, postponing by a month after the eruption of Mount Raung in Jakarta forced the closure of all the airports in the region.

B2B Marketing Conference

We met a lot of interesting people when we sponsored the B2B Marketing Conference this year and the mood was most certainly upbeat. Our Head of B2B Insight Katherine Almond, together with Castrol’s Global Distributor Manager Jonathan Archer, presented to a packed audience, examining distributor engagement strategy.

Looking forward:

In the wake of a few years of economic uncertainty, the industry is beginning to invest in brand consultancy again and customer-centricity has risen to the top of the agenda.

Content creation and lead generation also currently feature in many of our conversations with clients; and our in-house digital content and studio production teams are looking very busy.

If you'd appreciate an informal chat with some of our B2B experts about your 2016 strategy, we're here to help. Just get in touch: enquiries@brayleino.co.uk

Our Head of B2B Creative Pete James wrote an interesting piece in this year's B2B Benchmarking report about the death of the B2B campaign (pictured), which you can read here.

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