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Kalms Stress has embarked on its first new television campaign in eight years with an animated campaign highlighting how the remedy can help deal with stress.
Nikki Kerrigan, Kalms brand manager at LanesHealth, said: “Research has shown that rather than escape from stress, people want to deal with it so they can make the most of their busy days.
"The ad uses the powerful insight that stress is ever-present in human life, but that the important thing is how you cope with it."
The creative idea uses an analogy with prehistoric life to illustrate that Kalms can help deal with life’s stresses and strains.