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Bray Leino’s experiential specialists delivered a cracking activation with Bassetts Vitamins at Lakefest in Herefordshire in August. Building on the successful “Family Life with More Colour” platform, the Bassetts Vitamins activity saw families invited to get involved in various activities, getting hands-on to colour their own pictures, which were incorporated into the installation over the weekend.
The 8,000 Lakefest attendees are predominantly families with young children, the perfect audience for Bassetts Vitamins to deliver interactive experiential moments with colouring in, face painting and storytelling. Parents were encouraged to share their experiences on social media.
Brand ambassadors ran story time sessions every day where children could sit and listen to specially written Jellymen tales, providing parents some respite.
The ‘Family Life with More Colour” platform was launched last year with a successful integrated experiential shopping centre and digital activation campaign. This activity, incorporates more interactive elements to create fun, memorable shared experiences between parents and their children.
Fiona Beauchamp, Director of Experiential at Bray Leino, said: “To make a branded experience work at a festival you need to understand how to fit into the environment seamlessly. We can do this because we understand our audience and how they build affinity with the Bassetts Vitamins brand, and by providing moments that deliver genuine emotional value to drive amplification and advocacy.”
Skye Symes, Marketing Manager at Ernest Jackson & Co. Ltd, said: “This was a brilliant opportunity for us to do something fun for parents and their children. It was great for us to talk directly to consumers, really enjoyed by those that took part, and a fantastic engagement opportunity for our brand.”