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Bray Leino Splash

Experts gather in Asia to discuss Digital Futures

We were in Singapore and Shanghai this month visiting our colleagues at Bray Leino Splash. Two of our digital heavyweights, Digital Experience Director Patrick Furse and Digital Director Sam Crocker, presented at Splash’s first annual strategy and insight seminars for Asia Pacific clients.

This year’s seminars explored ‘digital futures’, and saw experts from across Mission Group agencies delivering a series of cutting-edge industry insight.

In front of a packed-house, including people from clients like Citibank, Eastspring Investments, Castrol, Dow Chemical and Standard Chartered, Splash’s Kuok Ming and Kay Kin Tan highlighted key trends and success stories from Asia’s digital boom.

“They delivered a rousing speech using case studies and impressive stats,” said Sam. “The insights encouraged us all to be brave and ambitious, and embrace the vast digital opportunities open to brands today.”

Sam and Patrick shared their expert insight on content marketing; when and how brands can make sense of it and utilise it, and also when they should try something else (scroll the Shanghai skyline image above to see a shot of Sam, holding his audience captivated).

We’ve been delivering content marketing as part of an integrated mix since the mid-2000s, so we understand the long-term reality behind what people perceive as today’s fashionable buzzword.

To be effective you need all the components of strategy, creative, production, media, measurement acting as one. This is where Splash and Bray Leino, with our diverse array of specialisms, deliver great value.

“The interest and turnout by our clients has been incredible,” said Kuok Ming, Splash CEO. “Many of them have told us how interesting and helpful the presentations were.  We will probably make this a permanent feature of our marketing calendar.

“My deepest gratitude to the Mission team for their support in preparing for this seminar,” he added.

To find out more about our capabilities in Asia or discuss how content marketing might make an effective component of your marketing mix, email: info@brayleino.co.uk

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