Legal & General
Estate planning in a changing market landscape
Our PR team jumped in and proposed a roundtable event for key adviser accounts to openly discuss the market, client needs, and support needed from financial services providers such as Legal & General. Working closely with Legal & General's Retail Savings Marketing team, Bray Leino organised the high-end roundtable at the top of The Gherkin in the heart of London’s Financial District. The event was facilitated by Nadine Dereza, a reporter for the BBC and CNN named 'Financial Journalist of the Year'. Two leading industry titles - Professional Adviser and New Model Adviser – were secured to report on the debate which was also filmed and edited for use across a range of marketing channels.
An oversubscribed event plus further webinars secured with Professional Adviser. Crucially, we have been able to profile key Legal & General spokespeople and create new collateral in the form of photography and video for use across the rest of the year.