pimms teapot 880x495

Back to News page Read next article Read previous article

drink tank

Drinks promotions and experiential in travel retail

Drink Tank is our quarterly run down of some of the best promotional campaigns we've come across in recent months, and a bit about what they mean for the drinks sector. This edition focusses on the immersive, experiential activity that’s taken place this year in the travel retail sector, at major events and at popular destinations. Some of the highlights include:  
  • Brands dialling up promotional elements that capitalise on gifting behaviours
  • Pop-ups going further to stay fresh and memorable
  • Experiential activations honing the fine balance between scale and engagement
  • Innovative techniques for imbibing alcohol

 

Download the full report here.

Say hello...

Let’s talk, chat, email, however you like to make things happen.
01598 760700 or email hello@brayleino.co.uk

More ways to contact us