Drinks promotions and experiential in travel retail
Drink Tank is our quarterly run down of some of the best promotional campaigns we've come across in recent months, and a bit about what they mean for the drinks sector.
This edition focusses on the immersive, experiential activity that’s taken place this year in the travel retail sector, at major events and at popular destinations.
Some of the highlights include:
Brands dialling up promotional elements that capitalise on gifting behaviours
Pop-ups going further to stay fresh and memorable
Experiential activations honing the fine balance between scale and engagement