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As well as being a highly established brand in the UK, Clarks is also a worldwide franchise with 450 stores around the world – and growing. The company required a new extranet to play a significant role in its future growth by helping its worldwide franchise partners deliver a conherent and consistent Clarks brand experience to consumers.
Stakeholders requested the new site be as easy to use as an iPhone, to all users, in all languages.
Together with the Clarks International team, we embarked on a prototyping exercise which allowed us to interrogate all functionality and provided the foundations required to enter the design stage of the project. We created a unique brand identity – ‘Your Connection’ - which complemented the consumer brand and the site design.
Utilising Microsoft SharePoint 2010, the highly customised solution now allows franchisees, area managers, territories and countries to view their sales targets and their weekly tasks, download the relevant documents to support these and update their status – all whilst delivering the Clarks brand experience to audiences who are often thousands of miles from Head Office.
• There are 700+ users worldwide, in over 14 countries
• There are up to 3,000 page views a day
• The top store user racked up 13,755 page views and logged in every day
• Winner of Best Extranet in 2012 Digital Impact Awards